PINK SHIRT DAY started in Canada in support of a Grade 9 boy who was bullied for wearing pink to school. To protest against this bullying, two teenage boys and their friends took a stand against bullying by showing up the next day wearing pink tank tops. Since 2007, the idea has grown and people around the world (~180 countries) have started their own anti-bullying fundraisers in support of Pink Shirt Day.
One type of bullying that not many people are aware of is food allergy bullying. Approximately 1/3 of children in the US (1/5 in Canada) living with food allergies have been bullied. Kids have been taunted, teased, threatened and even had their allergens thrown at them or slipped into their foods just to see how "allergic" they really are.
50% of profits from the sale of our anti-bullying shirts will be donated evenly to Food Allergy Canada to help fund their initiatives to educate and spread awareness for food allergies and to the CKNW Kids Fund to help fund anti-bullying programs in BC.